Whether you are a website administrator, SEO consultant, blogger, digital marketer or a webmaster, relying on SEO tools is a must to monitor the traffic, exploring keywords, handling backlinks, identifying competitors, and measuring site speed. But then, inexperienced souls will find the entire scenario much confusing when it comes to taking a start. Starting with analytics, keyword planner, trends, or webmaster tools from Google are always nice options to consider giving a start, especially for beginners. Here, we shall be discussing some of the best free tools available for webmasters and admins, especially those who are new to this field, to handle the SEO process. Let’s start:
Google PageSpeed Insights
Using this SEO tool, you can easily check the speed and usability of your site on multiple devices. PageSpeed Insights focuses on the real-world performance of a web page for desktop and mobile devices in order to provide the necessary suggestion regarding improvisation of the page.
PageSpeed Insights incorporate data from CrUX (Chrome User Experience Report) to provide real-world performance data about the page. PageSpeed Insights report two metrics: FCP or First Contentful Paint and DCL or DOM Content Loaded. PSI compared the media value for every single metric (DCL or FCP) to all the pages being monitored by the CrUX report.
Moz Local Listing Score
Moz can be highly effective as an SEO tool for small businesses. Brands that have just started or have fewer locations need to get exposed before the target audience properly. With Moz local listing score, it becomes easier for such small businesses to spend more time with the customers. It helps in checking the online listings off the list. It also creates a trust among the customers and in several search engines. Moz is effective in identifying the best time to take action.
Moz can also be effective for enterprises with centers all over the country. Moz local helps in maximizing the outcomes while minimizing the inputs. It has the effectiveness to accurately prove the work valuation without wasting much of time. It also acts a defending role for your brand’s overall online presence.
Using this small SEO tool, you can generate over 700+ keyword ideas from a single keyword search result.
Google Analytics is one of the most popular web analytics SEO tools that allows for tracking and reporting website traffic. This tool also offers an SDK that allows for the gathering of data usage details from Android and iOS apps. Google Analytics has been integrated with Google AdWords. This allows the users to review online campaigns simply by tracking the landing page conversations and quality. The conversations may include lead generation, downloading a particular file, viewing of a specific page, or even focusing on the sales part.
Google and Bing Webmaster Tools
These tools help in monitoring website analysis process and alerts. The tools help a lot in improving the overall performance of your site on Google or Bing search engine. The Search console webmaster tools play a crucial role in measuring the search traffic and performance of a site and then fix the issues while making the site prosper in Google and Bing’s search results.
Search Analytics is another webmaster tool that plays a crucial role in optimizing your site’s content. It helps in analyzing the impression, positioning, and clicks of your site on Google and Bing Search. The webmaster tools submit individual URLs and sitemaps for crawling. You will also receive email alerts when Google picks some issues on your site. Using the webmaster tools, you can easily figure out the URLs that are being affected and addresses the most effective fixes.
Moz open site explorer
This is one of the best SEO tools to carry out link analysis. The tools help in creating a solid strategy while uncovering valuable prospects and tracking the progress of your links for the site.
Google Keyword Planner
This tool offers you the option to have a clear view of what people are presently searching for. It highlights the most popular keywords and phrases that are making the round on the internet.
Google Trends is used for analyzing the popularity of highest search queries in the Google Search across different regions and languages. Google Trends is basically an SEO website that uses graphs for comparing the search volume of various queries being made over a certain period.
Using this tiny SEO tool, you can easily customize the way search results would appear on the screen of the user. This is a very interesting tool and helps in creating and managing all of the structured data in one single place.
SimilarWeb is an online intelligence SEO tool for businesses. This tool helps in providing customer insights into their own and as well in their competitor’s website traffic volume, website stickiness, and referral sources (including keyword analysis). Speaking of website stickiness, the factors that would be taken into consideration are page views, time on site, and bounce rates to name a few.
Using this tool, you can easily create an XML sitemap and then upload it into webmaster tools from Google. A genuine XML sitemap can play its part by acting as a roadmap for your site that would lead Google to get redirected to all the crucial pages of the site. XML sitemaps, if created properly, can have positive impacts on SEO since it helps Google or any other search engine to quickly figure out the most important pages of your site irrespective of the quality of your site’s internal linking process.
SEO Site Checkup
This important SEO tool has the ability tin instantly analyze the SEO issues for your site. It also carries out professional SEO monitoring by keeping track of the weekly changes happening in over 30 SEO variables. It also compares your competitor’s SEO profile.
While there are many other SEO tools available, the above-mentioned ones definitely hold a slightly higher edge over the others due to their effectiveness in performing the SEO functionalities. Some of the other effective tools include SERP’s Rank Checker, Moz toolbar, and Ahref’s Site Explorer and Backlink Checker.