If you own a WordPress site, carrying out an SEO audit for the site is extremely important. It is necessary to evaluate the performance of your site and pinpoint the areas that require improvements. But the main question that appears: how to carry out SEO audit? Well, there are ways to do it. Let’s read on:
A closer look at SEO Audit: What exactly is this thing?
Well, SEO audit is a type of audit work carried out to check the performance of the website. The audit process is primarily done to find out whether or not the WordPress site is offering optimum level performance or not. Through SEO audit, you will be able to identify the flaws of your site, the defects in SEO strategies, and notable areas of improvement. The audit also offers suggestions on ways to rectify the errors and make the site perform on a better note. There are numerous SEO tools available online that can be used to fix the errors of a site and ensure optimum SEO performance.
When is the correct time to conduct the SEO audit?
There is basically no specific time to conduct such an audit. The only thing that you need to keep in mind is the fact that SEO audit must be conducted to enhance the performance of your WordPress site. There are no hard and fast rules as to when you need to conduct the audit. Whenever you feel the urgency or may be worrying about the performance of your site, an SEO audit can be conducted. If you want to stay safe and ensure the constant positive performance of your WordPress site, the best option would be to conduct an SEO audit every 3 months. This will help in ensuring the present working condition of your site and whether there requires any kind of improvement.
Understanding the goal
If you have your own WordPress site, it’s absolutely necessary to have a clear idea about the site’s goals and objectives. What is it that you expect from the site? Defining the goals for the site is one of the most crucial procedures. Similarly, you need to have some idea regarding why there is a requirement for SEO audit and analysis and what it can do for the site. Below is a common list of scenarios that SEO audit addresses:
· Identifying technical problems
· Optimization the site’s content
· Properly utilizing the SEO bonuses
· Identifying poor content and rectifying the same
· Improving the loading speed of the site
· Increasing the traffic generation for the site
Identifying the problems that may well be affecting your WordPress portal
There are several tools available to identify the problems of the WordPress site during the SEO audit. Some of the common tools being used for the part are listed:
· Screaming Frog
· Google Search Console (former Webmasters Tools)
· Google Analytics
· Moz Crawl Test
But you need to have a clear idea about how to properly utilize the tools being mentioned above. Only then can you be able to conduct the SEO audit properly. Each of these tools has certain benefits and strong points to consider.
Crawling the WordPress website
If you are using Google Analytics or even Google Search Console, worrying about data availability is pointless. Data is readily available for each of these tools. However, if you are using Screaming Frog SEO audit tool, it’s essential to run the site crawl to receive information from the tool. You simply need to type in the WordPress address in the bar and then press the Start. Next, you need to consider the version of Screaming Frog being used. If you are using the free version, there’s nothing to be worried about. On the other hand, if you are considering using the advanced paid version, acquiring a license is essential.
A look at the ways to conduct SEO audit for your WordPress site
First of all, it is necessary to have a clear understanding of when to carry out the audit. Since this discussion is limited to only WordPress sites, using the Yoast SEO plugin can be a viable option to consider. Using this plugin, it becomes relatively easier to monitor the status of your WordPress website pages and also can focus on the on-page SEO scenario. It also helps in measuring the overall traffic content. If you are planning for a manual route, it’s necessary to review the below-mentioned scenarios on your primary and most important pages:
HTML – The HTML markup is absolutely crucial for the SEO. It contains a whole lot of vital info. But then, if you are using a reliable and quality theme, the scenario may not be such critical. But if the theme is not suitable, you need to consider constant monitoring for this key area.
Titles – Always focus strongly on the title. Make it precise, relevant, and unique in context to the content. The placement of keywords also plays a crucial role in the process.
Meta description – When writing description, make sure it never exceeds anything beyond 200 characters. The best would be to consider keeping the description under 170 characters. The description must be relevant to the content of the page. One or two keywords must be added to the description.
URLs – Always focus on the length of the URL. Make sure it’s user-friendly, short, and feature one keyword. It is recommended to use pretty permalinks, meaning that the URL to each post must be permanent, pretty, and should never change.
Headings – To properly structure content, heading tags play a crucial role. Heading tags also help in making the contents scan-friendly. But remember, H1 tags must be used only in titles.
Precise Content – The content must be precise and unique. It should be genuine and informative with nothing copied from other sources. There must not be any kind of keyword stuffing. The content should never be less than 300 words.
Images –File titles, ALT tags, and SEO markers for images are essentially required. Also, the images must contain proper description along with relevant keywords.
Links – It is definitely one of the key factors. With the growth process of a site, the chance of links becoming dead increases. Therefore, it is absolutely necessary to carry out a continuous checkup of the link relevance and health.
Speaking about SEO problems, most of the ones you will encounter for your site are technical. Carrying an SEO audit definitely helps in the process of resolving the errors and making the site perform better and reach a higher ranking.