If statistics are to believed, Google changes its algorithm 500-600 times in a year, a majority of which are minor changes but what creates a decisive impact are its two potent virtual whistle-blowers in the form of Panda & Penguin, the newest one being Hummingbird which shakes the very foundation of any spammy website. They are not just mere whistle-blowers but at the same time they deliver judgement and punishment which is quite harsh for any website. At SEO India Company, we help you come out of one such penalty through our well thought about, planned and scientifically formulated online strategies that is bound to produce the desired results in a short time. We kick-off any Google penalty removal campaign by taking into account all the factors associated which has forced Google Robot to impose such a harsh decision of penalizing a website.
This is the most common penalty that Google rolls out very often for those sites that have very thin / poor quality content and ensures that they do not work their way out to the top of organic search engine results through manipulative methods.
This is another potent algorithm which catches hold of sites which is obtaining links from the so called ‘link farms’ and that is what this algorithm takes into account while deciding to dethrone it from the present rankings to the lowest ever point.
Google Penguin was designed to tackle the issue of spam links as created by webmasters and web owners to get to that top position of Google ranking overnight through linking with “Link Farms” which is considered a part of “Black Hat SEO” tactics. In such cases, websites with spammy links are brought down by the Google-bot ensuring a “fair play” environment for all. Of late, there is a rumor that Penguin 4.0 is a real time algorithm functioning round the clock for detecting any such spam linking activity and delivering punishment instantly (on the spot). This is a great news for all ethical web owners who for quite some time felt that they were being deprived of their rightful dues for their clean & good work. So, Google has made it amply difficult for spammy sites to rank and those who use such adulterated Black Hat techniques by rolling out such effective real time algorithm like Penguin 4.0. Things to notice if you have been hit by a recent Penguin update:
Your web content could spell disaster for your business if that is excessively overstuffed with “keywords / keyphrases” or if it is duplicate content as copied from some other websites and that inevitably invites a Google Panda penalty since it is considered a negative approach. Google Panda takes note of such spammy websites which has got low quality, non-relevant, unthematic and duplicate content and thereafter goes to penalize such websites by taking punitive action. This algorithm affects your organic keyword ranking and you experience a sudden fall or decline in ranking after one such Google update. Things to notice if you have been hit by a recent Panda update:
This comes in the form of a manual action notice in your Google Webmaster Tool inbox stating the reasons for penalty and urging you to take corrective measures in order to get back to your original position in search engine. If ever, your entire website has been penalized by Google, you will get an information and its associated reasons that led to the penalty. There are two aspects to it. One is a complete manual penalty and the next one is the partial manual penalty. In the latter, Google will let you know exactly which part (portion) or page of your website has been affected or impacted due to the Google penalization. Such action does not categorically come under the ambit of Google penalty as the search engine discounts or ignores the value of such page which has thin content or unnatural links which it thinks as unnatural. It is simply a manual punishment for websites due to their spammy behavior. A majority of manual actions do not significantly impact on your site, rather it targets only those pages for links which no longer has any relevance to your business earnings. So, such notifications are really beneficial in detecting any spammy activity conducted by your SEO team or by any agency.